Strategy Follows the Structure of Artificial Intelligence
Abstract:
The
evermore unrelated strategies of big tech are explained by a need to
stay ahead of the breakneck speed of technological progress. This
requires building strategy on a multipurpose structure. Increasingly,
this structure is formed by elements related to artificial intelligence
(AI). The immense range of AI applications enables unprecedentedly broad
strategies, and sets previously diverse firms like Google and Amazon to
compete in a converging and increasingly complex ecosystem.
Published in: IEEE Engineering Management Review ( Early Access )
Publisher: IEEE
https://ieeexplore.ieee.org/document/9817651
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